Research
User problems can't be solved without first understanding them. Research, of the business, it's competitors, and derived from user interviews, will surface the data needed to make decisions that prioritise the user.
WHO I AM
My name is Marlon Needelman, and I am a dedicated professional with an expansive range of
interests. I am building a career that bridges UI/UX design, Creative Direction and Brand
Identity. My fervor for design arises from its unique ability to solve problems and deliver
impactful messages across various media.
While design is a significant focus of mine, I have a wide array of interests beyond that. I
love engaging in conversations about topics like economics, political philosophy, history,
and photography. When being not so serious, I enjoy playing games, watching movies and TV
shows from my favorite genres, traveling the world, reading fiction, and spending time
outdoors through adventuring or playing sports with friends.
Design
Design starts with understanding and refining the data from research. Through sketching, exercises in information architecture and different kinds of flows, a vision for how to solve the problem emerges.
Prototyping
The sketches and lo-fi designs are refined into a prototype that can be tested with users and iterated upon as much as time constraints allow. As the prototype fidelity improves, design systems are created or integrated,
Brand Alignment
Eliminating confusion in your brand is important. I can consult on, and create material for, aligning your business' brand, delivering your message to your clients in a way that is both clear and unique.
Brand Strategy
I employ a customer-centric approach to strategy so that your brand is crafted by the people you want to sell to. They have the last say on what your brand actually is.
Brand Awareness
Your brand is not your logo, colors, or message. It's what your clients say and feel that it is. I devise brand campaigns that resonate with clients so they talk about you the way you want them to.
Print Design
Print media is essential for communicating your message in public spaces. I am versed in all printing needs, being able to convert early concepts to full designs for media campaigns and product packaging.
Web Design
From concept to prototyping to front-end development, I have a thorough understanding of the web design process and am ready to work along side your web developers to create beautiful and unique websites.
Photography
Your images need to be perfect before they can be used on your print and digital media campaigns. I specialize in product and scene photography. I can also retouch existing shots to prepare them for other projects.
