To differentiate from competitors, at Centricity Research we pioneered a brand campaign that emphasizes a core tenant of the company mission, fighting to connect people to scientific advancements through groundbreaking research within a deeply human experience. This campaign centered around community building and the focus of the campaign was...
We needed a unifying message that can resonate with all stakeholders, be they sponsors, patients, physicians, employees or even industry colleagues.
Our team developed a visually distinct concept around the campaign to emphasize a human tone and feel. We executed trade show paraphernalia, social media campaigns, internal story swapping and other promotional material to engage our various target audiences. It was poised to be a really successful campaign as we had garnered a dozen stories to use as fuel in other mediums. The stories collected were inspirational tales for why we choose to do clinical research, why it's important to be involved and, the thing that resonated most, to make a difference for the next person.
Unfortunately, a large part of the project was put on indefinite hold due to a series of departures in the marketing department, including myself. I hope the best parts of the project still go on to be used for their intended purpose.