Favourite design philosophy
“A charismatic brand includes a dedication to aesthetics. Why? Because it’s the
language of feeling, and in a society that’s information-rich and time-poor, people
value feeling more than information.”
― Marty Neumeier,
The Brand Gap
Spearheaded design of various patient, corporate and internal campaigns in digital, print and web.
Explore comprehensive design strategies for brand development to create a direct yet engaging message for clients to communicate to their customers.
Services include:
- Explored comprehensive design strategies for brand development to create a direct
yet engaging message for clients to communicate to their customers.
- Refined label, booklet, leaflet and brochure turnover by leveraging GREP style
rules for rapidly formatting content
Derive tailor-made telecommunication solutions that balance customer needs with budget. Expand Videotron's brand by exemplifying core company values of Customer Service and Satisfaction.
Contributed to growth of Globe Brand identity through creation of social media
assets and photography assets for vendor channels.
Established an
efficient process for packaging visualization in Adobe Dimension and created a
step-by-step guide for other designers.
Investigated the usefulness of
Adobe Dimension for complex 3D visualizations that can be easily manipulated by
other Graphic Designers for the purpose of rapidly creating custom application
shots.
Apart from being a UX designer, I am a big fan of traveling. Experiencing new places, both natural and cultural expands my horizons and appreciation for all things. I have traveled to Europe, Israel, Mexico and Peru and I plan to visit many more desitnations.
As much as I enjoy out of town adventures, I also enjoy local escapades and chilling at home. I follow a number of sci-fi, fantasy and drama franchises across movies, television shows and games. I enjoy cooking and baking, and I keep up with the latest news both locally and around the world, especially in technology, politics and science.